How we bring it together

Integrated transformation

We’ll work with you to bring your brand and operations together – so your story, how you work, and the experience you deliver all strengthen and support each other.

Whether you want to refresh your brand, improve how your business operates, or do a full reset, we’ll tailor our approach to fit your priorities and challenges – delivering value that matters most to your business, your people, and your customers.

We work across three key areas:

Brand direction and identity

Define who you are, and build a brand that feels authentic.

We’ll help you shape a clear, authentic brand story – one your team can get behind and your customers connect with. Supported by practical, purposeful strategy that guides how you show up across all touch-points.

How we can help:

Reviewing your current business and brand directions
Refining or developing an authentic identity
Translating strategy into brand expression and assets
Assessing and enhancing customer and employee experience
Aligning teams, supporting activation and adoption

Operational alignment and efficiency

Back your brand with the way your business works.

This is where brand meets delivery. We’ll work with you to simplify and align how your business runs. With the right culture, systems and ways of working in place your operations will back your brand – not hold it back.

How we can help:

Strategic review across brand and business directions
Operational review, realignment and simplification
Aligning culture, values and behaviours
Simplifying systems, structures and ways of working
Embedding change and continuous improvement

Full brand and operational reset

A full reset across your brand and operations.

We’ll work with you to review what’s currently in place across your brand and operations, and reset where needed – aligning strategy, story and delivery. Supported by practical, hands-on expertise to embed change across your business, so everything behind the scenes supports the brand you’re building out front.

How we can help:

Strategic reviews and alignment
Full transformation mapping and planning
Governance and stakeholder engagement
On-the-ground delivery and support
Managing and measuring continuous improvement

We partner, not prescribe

Every business is unique – and so are the people behind it.

We don’t bring in generic frameworks or teams of consultants. Instead, we work alongside you to co-create practical, tailored solutions that work best for your business and your people.

Our approach is built on three core principles:

Capability-led consulting

We build your team’s skills and confidence to embrace and sustain both your brand and operational transformations.

Our goal is to empower you to deliver on your brand promise consistently, inside and out.

Customised solutions

We craft tailored strategies and frameworks that connect and address your unique goals and challenges.

Every solution is designed to fit your people, culture, and operating context.

Collaborative partnership

We work alongside you as part of your team, taking time to understand what works best for your business.

This ensures every step supports your strategic direction and drives lasting, meaningful change.

Two women talking and working at a table together.

Why closing the gap matters

Research shows misalignment comes at a cost – to customers, employees, and overall performance. When they work together, the results speak for themselves.

The cost of misalignment

Even the strongest brands can feel it when things don’t line up – from inefficiencies to inconsistent experiences, and a hit to the bottom line.

Misalignment reduces profitability by up to 33%.- McKinsey & Company

Up to 30% of business spend is lost to inefficient operations.- PwC Operations Survey

Inefficiencies cost businesses up to 30% of their potential annual revenue. - IDC

83% of businesses have operational silos, 97% say they negatively impact performance.- MDPI

Only 28% of employees can clearly describe what their company’s brand stands for.- Harvard Business Review

Disengaged employees reduce productivity by up to 34%.- Gallup

80% of businesses say they deliver great CX, only 8% of customers agree.- Bain & Company

Over 70% of Kiwi brands aren't fully delivering on their brand promise.- Accenture Song

The upside of alignment

When brand and operations support each other and work together, it shows up in stronger results - from increased revenue and retention, to higher engagement and customer trust.