A bit about us
Our story, so far…
The Tribe is based in Queenstown Lakes, a place surrounded by mountains and with a strong sense of community - this environment has shaped our values and approach to business. Our brand reflects that connection and is built on the belief that people are at the heart of everything we do.
As a strategic delivery practice, our work focuses on improving business performance and supporting growth and transformation across strategy, brand and operations. This is the space we specialise in.
We partner with like-minded businesses and we’re proud of the relationships we’ve built. We’re confident in the value we bring and driven by the impact we achieve together.
While we call Queenstown home, the nature of our work allows us to support businesses across New Zealand and Australia.
What drives us
We believe businesses perform at their best when there is clarity and alignment around their strategic direction, how they show up through their brand and marketing, and how they work behind the scenes.
Leaders play an important role in connecting their people to the business strategy, creating a shared understanding of the part everyone plays and how they work together to deliver on it.
This is what drives us - helping businesses strengthen alignment and create the foundations their people need to work effectively together, improve performance and deliver on their priorities.
Meet Sacha Adair
Drawn to Queenstown’s outdoor lifestyle, Sacha made the shift from city life to follow her passion for skiing and to start a fresh chapter in her career.
With experience leading brand, operational and digital transformations for a range of organisations, she's learnt that real change happens when the business strategy is clear, its people are aligned behind it and the right foundations are in place to deliver it.
Sacha brings together strategic insight, people-centred leadership and hands-on delivery, always focused on practical solutions that improve performance and support businesses through growth and transformation.
She believes when people thrive, businesses thrive - a principle that guides everything The Tribe does.
